ImpactMatters has been acquired by Charity Navigator.

Learn more on charitynavigator.org

ImpactMatters has been acquired by Charity Navigator.

Learn more on charitynavigator.org See an example of the new impact rating

Archive – November 2019

Tips and information on effective giving

Donors

5 Ways to Choose How Much to Give

How much should I give? It’s a tough question. What can I afford? What should I sacrifice? There isn’t a single answer, but there are some strategies for making the decision. Here are five approaches:

1. Give what other people think you should

Ideas42, a firm that uses insights from the behavioral sciences to address complex social problems, surveyed 500 people about the average household in their neighborhood. They asked, “What percent of their total income do you think they should give to charity this year?” The average answer: 6 percent of yearly income.

They found some other interesting ...

Continue reading

Categories: Effective Giving

Donors

Stop Worrying About Nonprofit Fraud

Stories of nonprofit waste and fraud are often top of mind when making decisions about whether and where to give. A survey of people with high net worth found that the most common reason they don’t donate more to charity is out of fear that their gift “will not be used wisely.” It’s something we, as charity researchers, are often asked about, and we get it. Making a donation is a highly personal decision. You wouldn’t want to risk sending your hard-earned money to a duplicitous organization. To those concerned by fraud in the nonprofit sector, we have good news. ...

Continue reading

Donors

The Narrative vs. the Numbers

Why research matters when choosing nonprofits

As donors, many of us are instantly drawn to stories and images — something to help us grasp the otherwise hard-to-fathom circumstances of those experiencing ill health, poverty, and injustice. But fixating on the narrative alone can result in serious blind spots. In this post, we discuss what stories are good for — and where they fall short.

Research shows that a vivid story about a single beneficiary can cause donors to donate more than if they had been presented with a statistic about, say, a thousand beneficiaries being helped. One thousand is clearly a lot more than one beneficiary. ...

Continue reading

Categories: Effective Giving